Three Stage Guide to a Successful Directory Submission

Every site optimization strategy worth its traffic is familiar with the power of off-page submissions. And the first step in the rise to the top is through the increasing of the back-links. Google, the undisputed numero uno of all search rankings has now declared directory submissions to be a high risk path. Mistakes are bound to happen and are indeed happening, sometimes with highly expensive consequences.

But mistakes also offer us the opportunity to learn from them. And this is how we shall learn to avoid errors in our directory submissions.

As more sites get penalized, it is important to check every directory site before submission. This can be achieved in three simple stages, as explained further:

 

STAGE 1:

  • Select a directory website
  • Paste that URL in Google & check if you can see their pages are in the SERP’s
  • If yes, than you can submit your site on them. E.g.:

  • If you do not see single results on Google, which means the respective site has been penalized.

STAGE 2:

Select & update your directory list (list from SEOmoz.org) for submission.

Submission steps:

  • Browse through the website & select an appropriate category
  • You will see an ‘Add URL’ or ‘Submit Your link’ tab in the category. Click it
  • You will see a submission form
  • 3 types of submission types will be mentioned
    • (1) Regular link: This is free and does not require a reciprocal link back
      For this submission usually, some respective sites take more time to approve the submission
    • (2) Reciprocal submission: These require a link back to their directory from your site (Some sites charge a small fee for this submission)
      Approval usually takes about a week
    • (3) Paid submission: As it appears, yes for this submission is requires a small charge which is applicable for a year or for lifetime
      These submissions are called featured submissions & approval comes through within one or 2 days

STAGE 3:

Click on the appropriate submission type & then click on Title.

  • Titles are key phrases that describe the website in 65 characters. Add your title here
  • In URL tab, add URL of your website
  • In the description tab, describe your website in 180 characters. Include 1 or 2 target keywords
  • In keywords tab, add 5-6 keywords that describe the services or products offered on your website
  • If a reciprocal link can be given on your website, add the exact URL where the link has been placed
  • Email ID will be the ID which you use for submission purposes
  • Now hit enter. You will see a thank you page. Some websites send email verification. So do check your inbox and click on the verification link for further processing

That’s It.
Hope you find this guide of use and bookmark it for future directory submissions.

Landing Page: Tips for best practices

Did you recently have a bad experience for optimizing your landing page? Here I have written some points for optimizing the perfect landing page for your website.

Your landing page best practices.

  • Make sure the key caption matches the ad which visitors have clicked to get into your landing pages.
  • Make sure your call of action is big and its place it above the fold
  • Use photos or arrows to direct the attention of the visitors to your main call of action button.
  • If your lead form is big & to see the CTA button you need to scroll then make the direction prompt point down to the click button.
  • Keep a single focused message and a purpose on the landing page
  • Every component of your page should be aligned abstractly with the topic and goal of your landing page.
  • Your related product or services should be used in the framework of the page.
  • From survey, it has shown that conversions have increased by the use of videos.
  • Be up to the point or concise to your web page content.
  • For genuineness, use testimonials or tributes.
  • Use social icons to show & share your social status.
  • Give customers options, test new ideas with A/B testing. See what message or page they choose.
  • Give them a trail version to let them know what should be seen in standard and expected features.
  • To reduce risks provide a guarantee. Use co-branding to partner to gain more trust by association.
  • Simplify the steps by using bullets.
  • Provide a preview of your product to show your customers what they will see and to increase trust.
  • Segment your traffic source by sending individual section traffic to separate landing pages for perfect message and quantifiability.
  • Segment your email list accordingly. Offers should be sent according to the users.
  • To interact and to explain you are real, show your phone number.
  • Use a landing page to direct the traffic. Don’t send them to your home page.

Should All Web Traffic Be Encrypted?

An Awesome article written by Jeff Atwood..

The prevalence of free, open WiFi has made it rather easy for a WiFi eavesdropper to steal your identity cookie for the websites you visit while you’re connected to that WiFi access point. This is something I talked about in Breaking the Web’s Cookie Jar. It’s difficult to fix without making major changes to the web’s infrastructure. In the year since I wrote that, a number of major websites have “solved” the WiFi eavesdropping problem by either making encrypted HTTPS web traffic an account option or mandatory for all logged in users. For example, I just noticed that Twitter, transparently to me and presumably all other Twitter users, switched to an encrypted web connection by default. You can tell because most modern browsers show the address bar in green when the connection is encrypted.   I initially resisted this as overkill, except for obvious targets like email (the skeleton key to all your online logins) and banking.

Yes, you can naively argue that every website should encrypt all their traffic all the time, but to me that’s a “boil the sea” solution. I’d rather see a better, more secure identity protocol than ye olde HTTP cookies. I don’t actually care if anyone sees the rest of my public activity on Stack Overflow; it’s hardly a secret. But gee, I sure do care if they somehow sniff out my cookie and start running around doing stuff as me! Encrypting everything just to protect that one lousy cookie header seems like a whole lot of overkill to me.

Of course, there’s no reason to encrypt traffic for anonymous, not-logged-in users, and Twitter doesn’t. You get a plain old HTTP connection until you log in, at which point they automatically switch to HTTPS encryption. Makes sense.

It was totally painless for me, as a user, and it makes stealing my Twitter identity, or eavesdropping on my Twitter activity (as fascinating as I know that must sound), dramatically more difficult. I can’t really construct a credible argument against doing this, even for something as relatively trivial as my Twitter account, and it has some definite benefits. So perhaps Twitter has the right idea here; maybe encrypted connections should be the default for all web sites. As tinfoil hat as this seemed to me a year ago, now I’m wondering if that might actually be the right thing to do for the long-term health of the overall web, too.

Why not boil the sea, then?Let us encrypt all the things!

HTTPS isn’t (that) expensive any more:

Yes, in the hoary old days of the 1999 web, HTTPS was quite computationally expensive. But thanks to 13 years of Moore’s Law, that’s no longer the case. It’s still more work to set up, yes, but consider the real world case of GMail:

In January this year (2010), Gmail switched to using HTTPS for everything by default. Previously it had been introduced as an option, but now all of our users use HTTPS to secure their email between their browsers and Google, all the time. In order to do this we had to deploy no additional machines and no special hardware. On our production frontend machines, SSL/TLS accounts for less than 1% of the CPU load, less than 10KB of memory per connection and less than 2% of network overhead. Many people believe that SSL takes a lot of CPU time and we hope the above numbers (public for the first time) will help to dispel that.

HTTPS means The Man can’t spy on your Internet:

Since all the traffic between you and the websites you log in to would now be encrypted, the ability of nefarious evildoers to either …

  • steal your identity cookie
  • peek at what you’re doing
  • see what you’ve typed
  • interfere with the content you send and receive

… is, if not completely eliminated, drastically limited. Regardless of whether you’re on open public WiFi or not.

Personally, I don’t care too much if people see what I’m doing online since the whole point of a lot of what I do is to … let people see what I’m doing online. But I certainly don’t subscribe to the dangerous idea that “only criminals have things to hide”; everyone deserves the right to personal privacy. And there are lots of repressive governments out there who wouldn’t hesitate at the chance to spy on what their citizens do online, or worse. Much, much worse. Why not improve the Internet for all of them at once?

HTTPS goes faster now:

Security always comes at a cost, and encrypting a web connection is no different. HTTPS is going to be inevitably slower than a regular HTTP connection. But how much slower? It used to be that encrypted content wouldn’t be cached in some browsers, but that’s no longer true. And Google’s SPDY protocol, intended as a drop-in replacement for HTTP, even goes so far as to bake encryption in by default, and not just for better performance:

[It is a specific technical goal of SPDY to] make SSL the underlying transport protocol, for better security and compatibility with existing network infrastructure. Although SSL does introduce a latency penalty, we believe that the long-term future of the web depends on a secure network connection. In addition, the use of SSL is necessary to ensure that communication across existing proxies is not broken.

There’s also SSL False Start which requires a modern browser, but reduces the painful latency inherent in the expensive, but necessary, handshaking required to get encryption going. SSL encryption of HTTP will never be free, exactly, but it’s certainly a lot faster than it used to be, and getting faster every year.

Bolting on encryption for logged-in users is by no means an easy thing to accomplish, particularly on large, established websites. You won’t see me out there berating every public website for not offering encrypted connections yesterday because I know how much work it takes, and how much additional complexity it can add to an already busy team. Even though HTTPS is way easier now than it was even a few years ago, there are still plenty of tough gotchas: proxy caching, for example, becomes vastly harder when the proxies can no longer “see” what the encrypted traffic they are proxying is doing. Most sites these days are a broad mashup of content from different sources, and technically all of them need to be on HTTPS for a properly encrypted connection. Relatively underpowered and weakly connected mobile devices will pay a much steeper penalty, too.

Maybe not tomorrow, maybe not next year, but over the medium to long term, adopting encrypted web connections as a standard for logged-in users is the healthiest direction for the future of the web. We need to work toward making HTTPS easier, faster, and most of all, the default for logged in users.

 

Content Courtesy: Coddinghorror.com by Jeff Atwood

Pretty & Awesome Butterfly

 

I have always been crazy to see lovely & colourful butterflies at my home.

Just in passing near my home, I saw this awesome, BIG & pretty butterfly. It was a lovely to see such a quite huge butterfly in a city.

A bliss & awesome sight.

Bing’s New UI Test Seen – Going On Revamp Mode

Bing has come out much clean with its 2 new UI changes.

Liveside.net showed 2 images with new UI changes. Below are the mentioned images

Images below show the Bing look, from reader Michaël Bessard:

The Current look:

You can see the double tab searches in the current image look (web, images & more tab below & above the search bar) is not present in the new Bing look.

Even the image flow is restricted behind Bing logo when search results are shown. The drop down profile have got more metro style look in monochrome black version instead in colour settings.

The 2nd UI testing image:

In the 2nd UI page look, we can see the page flow has total black & white look & feel. Even the image wave & colours settings cannot be seen.

Let see which final UI tested pages will be displayed. Which one have you liked?

Fighting Back on Google+ Post Success, Facebook Increasing Its Character Limit.

Facebook vs Google+

Staying one step ahead with their competitors has always been the motto in Online Business. Now Facebook is getting more competitive with Google+. The competition to stay one step ahead is getting fiercer.

Facebook is getting back into stream by increasing its post character limit to more than 60,000 characters. Why 60,000 increase? Facebook engineer gave an answer with amusing reason:

[I set the exact limit to something nerdy. Facebook … Face Boo K … hex (FACE) – K … 64206 – 1000 = 63206 :-) ”. ]

Few months earlier in September, Facebook had increased its character limit from 500 to 5000. But by Google + emerging with engaging steps, Facebook fought back by increasing wall post character limit.

Facebook had struck back to G+ rising by enhancing its video chat, faster photos uploads; subscribe button and additional features to make gaming much better.

By increasing the character limit, will G+ advantages alleviate or add more value to Facebook. Will more people use Facebook for blogging instead of other blog websites?

Will have to wait, watch and check what more will come in this stream to stay afloat.

{Pic Courtesy: buzzom.com}

Pubcon Tips & Takeaways – 2011

Pubcon… highly known for its search/social media conference & training sessions, had hold an event on 7th November 2011 at Las Vegas, Nevada. The event in the exhibition hall was open from 9th to 10th Nov 2011.

Pubcon is a biggest gathering for search & social media speakers and innovators to share & discuss about the latest trends & visions on online marketing & technologies with valuable inputs & solutions for online businesses.

Pubcon Tips & Takeaways – 2011 – Share

Trends in SEO:

  • Be client focused & get all concepts clear.
  • Learn to say No, if things are not possible. Provide independent solutions & services to solve general problems.
  • If you see irregular listing add =9 to your URL & if 2nd listing is removed then actual position is =10.
  • Being unclear has always been problem for SEO; hence have clear behavioral targeting in search engines to find tailored user purpose behind each query.
  • Always audit your sites online status. Check analytics to solve errors, ensure content is written to actually fulfill the demand of the chosen keywords.
  • Solicit optimistic behavior & reviews on review websites such as, Yellow pages, Judy’sBooks, Yelp, Trip Advisor, Open Table, City Search, Insider Pages, Super Pages, and DexKnows.
  • Use good tools to monitor & manage reputation to get latest trends & tracking.
  • Host blogs as a sub domain.

 

Content Trends:

  • Keep your content fresh & to the purpose. Write content keeping users in mind. Get ultimate SEO results by keeping a purpose & not just for optimization.
  • Greg Boser said that Google is now page focused & not site focused.
  • Take advantage of user-generated content for your website.
  • Check content for your competitors & review why their content was impressive to get a link back.
  • Get good tips in Google discussion & topics in Google alerts.
  • Don’t go cheap on content creation. It’s your brand. As your content will be on site for a longer time, get excellent quality web content for your website.

Social Media:

The discussion from How to use Social Media to IF you use Social Media for ranking purpose.

  • Correlation statistics is important. Google doesn’t have the precise answer whereas Facebook likes & shares give the exact human engagement factor.
  • Wikipedia ranks 92% of search terms on Google. Use this properly & get ranked in that 92% search results.
  • Google started showing Google+ pages in search engines. So most results in SERP’s will come mostly based from G+ profiles.
  • Bing brings much better search results for video & images than Google.
  • Google looks for social authority trends from factors such as replies, comments, relevancy & association with groups.
  • Greg Boser said that every year it’s said SEO will be dead within 6 months. But it never comes back but we do.

 

Keyword Research:

There are so many tools available online for keyword research, but which one should be used? Google has always been the favorite.

  • Use common keywords & name you products like your customers usual call it when searching.
  • SEO should consider & target the long terms along with head term.
  • Check your competitors. Research what they say & blog about. Compare that to the website feature in keyword tool.
  • Use SpyFu and Soovle tools to expand your knowledge on keywords.
  • Competition is always unstable, hence your keyword research strategy should adapt to the current market trends.
  • Understand & have knowledge of your business goals & profit drivers.

 

Site Structure:

  • Use limited JavaScript libraries & avoid making ID’s and classes whenever possible to increase website speed.
  • Microdata such as schema.org should be used as it is an update edition & is based on HTML5 version which is acceptable by major search engines & even helps SEO.
  • Ask yourself if & why URL structures needs to be changed.
  • Check which content web page is performing low & which one are top converting pages.

Technical SEO:

  • Set your robot.txt file for blocking search engines to index certain pages.
  • Use Raven Free Tools to create Micro formats.
  • A penalized domain with 301 redirects is redirected to its new domain; it will pass the penalty to its new domain.
  • Increase in 301 redirects decreases the page rank of the website.

 

Link Building:

  • Branding has become the major factor for link building today.
  • Canonicalization is just a hint & not perfect. Use noindex, follow or rel=”next” rel=”rev,” or robot.txt to manage content & solve duplicate content issues.
  • Exact match is not the way to do link building, use branded partial matches.
  • Don’t just look for link back on HTML pages; even PDF link back options are good.
  • Use brand based anchor text & not exact match for first 6 months. Use synonyms & related searches.
  • Get human to engage for social attention as Human engagement is the new page rank.

 

Competitors Analysis:

  • Don’t replicate what competitors are doing. Find metrics on which you will compete.
  • Don’t analyze volume based links. Get quality links

 

Content Courtesy: SEO.com & seoptimise.com